Wednesday, March 24, 2010

comScore Releases Results of Study on Apple iPad and E-Reader Consumer Attitudes, Behaviors and Purchase Intent

Source from :

iPad Matches Amazon Kindle in Awareness and Purchase Intent

Consumers Indicate Willingness to Pay for Digital Content for iPads and e-Readers, With Highest Receptivity among Younger Adults

Reston, VA, March 22, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were analyzed across age and gender profiles, as well as the “iOwners” consumer segment, defined as those owning either an iPhone or iPod Touch. The complete results of the study are available for purchase (details included at bottom).

“The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content. While only time will tell exactly how consumer behavior will change, our research suggests that not only will a variety of markets be impacted by the introduction of these devices but also that there are substantial opportunities for those in the digital content ecosystem.”

E-Reader Awareness and Purchase Intent

Consumers were asked several questions regarding their awareness of various e-readers and tablet devices and their past purchase behavior or intent to purchase these devices. The results showed very high awareness of the iPad out of the gate, with an aided awareness of 65 percent, the same as that of the Amazon Kindle e-reader. Overall, consumers have demonstrated a high level of interest in these types of devices with between 58 percent and 69 percent of consumers having conducted online research of the top five devices. Amazon Kindle rated highest in terms of current device ownership at 6 percent of all Internet users, followed by Sony Reader at 4 percent. The iPad rated highest in terms of consumers seriously considering purchase over the next three months at 15 percent of Internet users, with the Kindle at 14 percent.

iPad Usage Intentions

Consumers were also questioned about which features and activities they would be most likely to use if they owned an iPad, with responses indicating that they viewed the iPad differently than a traditional e-reader. Just 37 percent of respondents indicated they were “likely” or “very likely” (i.e. top 2 boxes) to read books on the device, 9 percentage points higher than those who indicated they would be “unlikely” or “very unlikely” (bottom 2 boxes). Nearly half indicated a high likelihood of using the iPad for browsing the Internet (50 percent) and email (48 percent), while more than one third said they would use it for listening to music (38 percent), reading books (37 percent), maintaining an address book/contact list (37 percent), watching videos/movies (36 percent), storing and viewing photos (35 percent) and reading newspapers and magazines (34 percent).

“iOwners” Represent Attractive Target Segment for Digital Content

Results also showed that iOwners exhibited very different characteristics and receptivity to the purchase and use of digital content than non-iOwners. 52 percent of iOwners said they were willing or very willing to pay for newspaper and magazine subscriptions specially formatted for e-readers, compared to just 22 percent of non-iOwners. Similarly, 50 percent of iOwners who also own an e-reader said they had spent at least $60 on e-books in the past three months compared to only 24 percent of non-iOwners. These findings suggest that those who are already familiar and comfortable with making digital content purchases via iTunes may have a relatively higher receptivity to making similar purchases for the iPad.

Additional Findings

Several additional findings emerged from the research:

*Male and female survey participants had nearly identical favorability around the choice of the name “iPad” In the case of both genders, approximately 49 percent had a positive impression of the name, 27 percent were indifferent, and 24 percent had a negative impression.
*While ownership of an iPhone or iPod Touch was a strong predictor of those who have already ordered an iPad, it was not a strong predictor of purchase intent. 3 percent of iOwners had already purchased the iPad compared to 1 percent of non-iOwners, but 15 percent of each consumer segment indicated an intention to purchase the device in the next three months.
*iOwners had significantly higher awareness of the iPad than non-iOwners, with 84 percent of iOwners having heard of the iPad compared to 61 percent of non-iOwners. 22 percent of iOwners also indicated they had seen an iPad commercial on TV compared to just 12 percent of non-iOwners.
*The most important device attributes (top 2 boxes on a 7-point scale) that consumers indicated they would like to have included in the iPad were: ability to use multiple applications/programs at once (43 percent), having a screen the same size as a laptop or desktop computer (37 percent) and having a built-in camera (34 percent). Among iOwners, the percentages were substantially higher at 56, 66 and 51 percent, respectively.
*Consumers were asked about whether they would use an iPad “instead of” or “in addition to” other digital devices, and indicated the highest likelihood of substituting for the iPod Touch (37 percent). Despite widespread belief that the iPad might threaten netbook adoption, only 22 percent of consumers said they would use it instead of the device.
*Consumers’ existing carrier service appears to be a significant determinant of purchase intent, with 25 percent of AT&T Wireless customers who are aware of the iPad saying they intend to purchase the device in the next three months compared to just 10 percent of Verizon customers.
*34 percent of males indicated they were likely to use the iPad for playing action/strategy/role-playing games compared to 28 percent of females. More than half of 18-24 year olds (53 percent) said they were likely to use the iPad for this form of gaming, 15 percentage points higher than 25-34 year olds, the next highest age segment.
*Younger consumers indicated a high willingness to pay for news and magazines specially formatted for e-readers. 68 percent of 25-34 year olds and 59 percent of 35-44 year olds said they were willing to pay for this content, representing substantially higher percentages than people age 45 and older.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

New Moon DVD, Would you like it ?

Currently, how many people love < Twilight >, there are that many people hate this series, it’s all the same among the whole world. However, for < New Moon >, the love movie of Werewolf VS Vampire, to disdain or to support, that’s a question. If you never had liked the first movie of < Twilight >, you’d better neglect the saga < New Moon >, because it is indeed a lousy movie. Nevertheless, if you had fell in love with the male or female star or the series due to < Twilight >, then < New Moon > will never let you down.

The < New Moon> DVD finally released on March. 20th. The Dvd Release date is such an anticipated day for Twilight fans. The New Moon Dvd is predicted to be even bigger than Twilight. Many pre-ordered their copy of the New Moon Dvd to avoid the mad rush and made sure they would not miss out. Many are still unsatisfied even they have owned the DVD, they want to backup the DVD onto hard drives or put New Moon onto iPod to pass the idle time freely. From that Release Day on, I have met many questions on Yahoo Answer and Answerbag related to that purpose like:

“Q: I just bought The Twilight Saga: New Moon on DVD yesterday, the day it came out. Is there any possible way i can put New Moon on my iPod? I currently have Twilight, the first movie, on my iPod, but since New Moon came out, I would like to download that on my iPod instead and take Twilight off. Is there a way I can do that? Without buying the movie on iTunes? please and thank you so much!”

Actually, the answer is very easy, if you have already got a DVD ripper since the DVD Ripper software is specially programmed for that purpose.

Here I recommend two good qualified DVD rippers—Handbrake and Wondershare DVD Ripper Platinum to help you put the New Moon onto iPod or backup the DVD at free.

Handbrake is a freeware application that can convert movies and rip DVD including VIDEO_TS folders, DVD images, real DVDs. It can convert them to standard video like MP4, MKV, AVI or OGM. Its interface is very professional for programming masters to use, and the quality is very good.

Price : Free
Support OS: Windows XP/Vista/7
Source Support: Video Files and DVD TS Folder.
Support CSS/ Regional Lock DVD Conversion: No
Output Quality: ★★★★ ( Only Standard Video)
Conversion Speed: ★★★ ( 4GB DVD for 9 hours conversion)
Interface easy to operate: ★★

Wondershare DVD Ripper Platinum is a well reputed and popular software under Windows 7 among the U.S.. It can convert DVDs to not only standard video formats but also to High Definition video formats. It has a terse interface, no need to know many knowledge about programming.

Price : $ 39
Support OS: Windows NT4/2000/2003/XP/Vista and Windows 7
Source Support: DVD Disc, ISO files, DVD folder, IFO files
Support CSS/ Regional Lock DVD Conversion: Yes
Output Quality: ★★★★★ ( Support output HD Video format)
Conversion Speed: ★★★★★ (Support Multi-Core CPU )
Interface easy to operate: ★★★★★

Return to the muttons, no matter you praise or criticize , as long as if you have bought the DVD, you have become one of the Twilighters unconsciously. You could agree with every negative comments on that movie, you could look forward to the third and the fourth sequels to be on the screen shortly, all that you are focusing on are related to < Twilight >, that’s the exact wisdom lying in the movie marketing.

Sunday, March 7, 2010

iPad's Release date update

Excerpt from iPad Blog on March 5th, 2010:

After announcing release of the iPad back in late January, Apple finally set a release for the device. Here is the scoop:

iPad Release Date Update

The Wi-Fi model will start selling the US on 4/3/2010.
3G/Wi-Fi model will be available at the end of April 2010.
Preordering: Starts on 3/12/2010 (both models, US only).
Location: Preorders will be taken at the Apple store or online at
3G dataplan w/ATT starts at fifteen bucks for 250MB – the unlimited plan is thirty bucks.
No word on the Rest of the World Dates (see the post below on the UK blurb)
Prep the checkbook folks…

Tuesday, March 2, 2010

! Reminder: New Moon Hits DVD and Blu-ray March 20

Mark your calendars Twilighters!

Summit Entertainment has announced that The Twilight Saga: New Moon will hit DVD and Blu-ray on Saturday, March 20:

One of the most talked about films of 2009, The Twilight Saga: New Moon, will be released on a Two-Disc Special Edition DVD and Special Edition Blu-ray on March 20, 2010 – a Saturday street date that will allow for fans across the nation to celebrate at retailer’s midnight release parties before taking home the film at 12:01 a.m.

Already a worldwide literary phenomenon, The Twilight Saga: New Moon, a post modern Romeo and Juliet story filled with action, suspense and the supernatural, took in an estimated $300 million domestic at the theatrical box office and had the third largest opening weekend box office in movie history at $142 million.

The Twilight Saga: New Moon Two-Disc Special Edition DVD has a suggested retail price of $32.99, while the Special Edition Blu-ray is set at $34.99. Both are packed with bonus features that are sure to please even the most-hard core fans, including a revealing Audio Commentary with Director Chris Weitz and editor Peter Lambert; a riveting 6-part documentary that takes you behind the scenes; exclusive band rehearsal footage with Muse; and music videos from Death Cab for Cutie, Anya Marina and Mute Math.

The Twilight Saga: New Moon stars Robert Pattinson, Kristen Stewart, Taylor Lautner, Dakota Fanning, Michael Sheen and Anna Kendrick. Peter Facinelli, Elizabeth Reaser, Nikki Reed, Ashley Greene, Jackson Rathbone and Kellan Lutz return to their roles in the Cullen family.


In the second chapter of Stephenie Meyer’s best-selling Twilight series, the romance between mortal Bella Swan (Kristen Stewart) and vampire Edward Cullen (Robert Pattinson) grows more intense as ancient secrets threaten to destroy them. When Edward leaves in order to keep Bella safe, she tests fate in increasingly reckless ways in order to glimpse her love once more. But when she’s saved from the brink by her friend, Jacob Black (Taylor Lautner), Bella will uncover mysteries of the supernatural world that will put her in more peril than ever before.


- Audio Commentary by director Chris Weitz and editor Peter Lambert
- Six-Part Documentary takes you behind the scenes of the film
- Rehearsal Footage with Muse, who is featured on the hit soundtrack
- Three Music Videos from Death Cab for Cutie, Anya Marina and Mute Math
- And more!

Street Date: March 20, 2010

Order Due Date: January 19, 2010

Pre-sell Date: January 26, 2010

Feature Run Time: 130 minutes

MPAA Rating (USA): PG-13

Genre: Vampire/Romance

DVD SRP: $32.99

DVD Cat # / UPC: 66113353 / 025192058158

Blu-Ray SRP: $34.99

Blu-Ray Cat # / UPC: 66113354 / 025192058165

DVD Audio: English Dolby Digital 5.1; English Dolby Surround 2.0; Español Dolby Digital 5.1

Blu-Ray Audio: English DTS -HD Master Audio / English Dolby Surround 2.0 / Español Dolby Digital 5

DVD/BD Subtitles: English SDH & Español Subtitles

DVD/BD Aspect Ratio: 16x9 (2:40) Letterbox

Who Would buy an iPad?

iPad born, to buy or not to buy, that's a question.

On January 27th, 2010,Apple finally unveiled its fabled tablet computer, called the iPad. This device looks akin to a large iPhone or iPod touch. It supports a 9.7 inch LCD touch-screen display, which makes use of the same multi-touch technology found on the iPhone, Apple’s Magic Mouse, and its notebook trackpads. It also has the same in-plane switching display technology that made its debut in the crop of iMacs. Thus, many people especially those who have already got an ipod touch or iphone, hold an interrogative views on making decisions of to buy or not.

However, for Apple, the position of iPad is very clear. Knowing that device with price below $400 is iPod Touch, with price above $1000 are MacBook and MacBook Pro, in the difference of more than $500, iPad does have a great stage for performing besides NetBooks.

Anyhow, from users’ point, I believe everyone has his own answer to the question of “Who Would Buy iPad?”

In fact, iPad is not purely a large version of iPhone. It also has its unique traits, such as up to 10 hours battery life while surfing the web on Wi-Fi, watching videos, or listening to music, larger screens, numerous first-party apps, etc. Combining with the common usage of : web surfing, mail, contacts, calendar, photos, music, video, game, ibooks, etc. iPad could be popular with users of needs below:

1. To be used for tourism. In a trip for one week, taking a notebook is too heavy for the tourism. By using the iPad, you can not only watch the photos shot during the trip, but also don’t need to find power cables in the airport.

2. To be used in car. During a family journey by car, we always have to take PSP or NSDL in order to get the boredom away. With an iPad, family members on the rear seat can watch even DVD movies , of course you should convert DVD to iPad before and fix the iPad on the back of the front seat.

3. To be used in kitchen. Currently, more and more families like to put a little TV in kitchen so that no news would be missed during the cooking process. It is very difficult to set a notebook in kitchen without getting the notebook wet or saving any tiny spaces with its keyboard.iPad is the key to this confusing problem by being hanged onto the wall or put onto the table. At that time, no matter news or youtube videos, and even dvd movies ( convert DVD to iPad before) could be played on it. What’s more, you could use the iPad as an e-menu since it has a super large screen and powerful function of net surfing and multi-touch.

4. For students and Children use. With an accessory of blue-tooth keyboard and an up to 10 hours battery life, students can use it for taking notes and study from 8 am to 5 pm without any difficulties.If you find many good educational DVDs, you could convert them onto iPad by some iPad-optimized apps, such as Wondershare DVD to iPad converter , and teach your children anywhere at any time.

5. For the elderly use. iPad is very easy to use, since with poor eyesight, adjusting the size of characters on normal notebook’s HD screen is not easy, but for iPad, its zooming is very easy and swift, which is more convenient for the elderly. Moreover, the maintenance is easier than normal PC, there is no need to worry about the virus or Trojans. And with such a large screen, watching videos and e-books will be surely enjoyable.

Why iPad could triumph Macbook and Netbook ?

1. Macbook can not be connected with internets at your pleasure, which is exactly the unique selling point of iPad.

2. The average price of the Macbook is above $1000 which is much more expensive than iPad.

3. Netbook is almost the same as a cheap notebook, while iPad is a powerful entertainment table, not only with the function of net surfing but also with many unique traits and functions to meet users’ more needs.

Ok, are you clear enough now to make a decision? Like a guest in the show named Wait wait, Don’t Tell Me in NPR, when he firstly saw the iPad, he said , “ That is it ?”, after understanding more of its function, he said, “ I want one.” That’s the glamour what’s Apple always good at.